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Every digital business runs on an operating system. A platform that connects data, logic, and action. For years, the physical store, one of retail’s biggest assets, had none. Decisions relied on gut feeling, spreadsheets, and scattered data. But that’s changing. A new layer is emerging: an Operating System for the Physical Store. A system that transforms camera feeds and behavioral signals into continuous insight, guiding how stores attract, serve, and flow. We call it Storal

Ask any seasoned store manager how they know what works, and you’ll often hear the same answer: “Experience. You can feel it.” For decades, retail success was driven by intuition. The eye for layout, the instinct for timing, and the subtle sense of what customers respond to. But in today’s data-rich world, feeling isn’t enough. The difference between good and great now lies in how intuition meets information.

Online retailers know their numbers by heart: conversion rate, time on page, cart abandonment. Ask a physical store manager for the same metrics, and you’ll often get a shrug. But that’s changing fast. Thanks to in-store intelligence, the physical store is finally catching up with the digital one.

When retailers hear AI and cameras in the same sentence, the first reaction is often the same: “That’s not legal.” But here’s the truth: it actually is, if done right. Modern AI in retail doesn’t have to watch people. It can understand spaces.

In retail, every second counts. Literally. Because time spent = money earned (or missed). Retailers have long measured who enters their stores. But few measure how long those visitors actually stay. Or what that time means for revenue. And yet, in the language of behavior analytics, dwell time is the currency of attention.

Cameras Used to Watch. Now They Understand. For years, cameras in retail stores were seen purely as security tools. Silent observers, there to prevent loss, not create value. Today, that same infrastructure is being redefined. Thanks to advances in AI and computer vision, cameras have become sensors of behavior, capable of transforming raw movement into measurable insight, without identifying anyone. The result? A new era of visibility inside the physical store. One that riva

It’s a familiar scene for many retailers. The store feels lively. The door counter shows steady footfall. Yet, the sales line stays flat. Most managers chalk it up to “bad luck” or “quiet buyers.” But the truth is simpler and more uncomfortable: It’s not a sales problem. It’s a visibility problem.

For years, retailers have accepted that what happens inside their stores is largely invisible. They can count how many people walk in. They can see how much revenue comes out. But everything that happens in between — the browsing, hesitation, engagement, or distraction — remains a black box. That’s where in-store intelligence comes in...