retail-analytics

In retail, every second counts. Literally. Because time spent = money earned (or missed). Retailers have long measured who enters their stores. But few measure how long those visitors actually stay. Or what that time means for revenue. And yet, in the language of behavior analytics, dwell time is the currency of attention.

It’s a familiar scene for many retailers. The store feels lively. The door counter shows steady footfall. Yet, the sales line stays flat. Most managers chalk it up to “bad luck” or “quiet buyers.” But the truth is simpler and more uncomfortable: It’s not a sales problem. It’s a visibility problem.