When retailers hear AI and cameras in the same sentence, the first reaction is often the same: “That’s not legal.” But here’s the truth: it actually is, if done right. Modern AI in retail doesn’t have to watch people. It can understand spaces.

Cameras Used to Watch. Now They Understand. For years, cameras in retail stores were seen purely as security tools. Silent observers, there to prevent loss, not create value. Today, that same infrastructure is being redefined. Thanks to advances in AI and computer vision, cameras have become sensors of behavior, capable of transforming raw movement into measurable insight, without identifying anyone. The result? A new era of visibility inside the physical store. One that riva

For years, retailers have accepted that what happens inside their stores is largely invisible. They can count how many people walk in. They can see how much revenue comes out. But everything that happens in between — the browsing, hesitation, engagement, or distraction — remains a black box. That’s where in-store intelligence comes in...