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The Physical Store Operating System: How Intelligence Turns Motion Into Performance
Every digital business runs on an operating system.
A platform that connects data, logic, and action.
For years, the physical store, one of retail’s biggest assets, had none.
Decisions relied on gut feeling, spreadsheets, and scattered data.
But that’s changing.
A new layer is emerging: an Operating System for the Physical Store.
A system that transforms camera feeds and behavioral signals into continuous insight, guiding how stores attract, serve, and flow.
We call it Storal

Benny Lauwers
Dec 13 min read
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